Users scroll.
Yes, the “page fold” does exist in web design, but it doesn’t have as much an impact as many people think.
While it is important to have visually appealing design and attention grabbing content “above the fold,” users are accustomed to scrolling down a page to get to the content they need. In this study, the researchers actually found that less content at the top of the page actually encourages exploration further down the page.
The moral of this story: Let your content breathe. A user is more likely to find what they’re looking for by scrolling down a long page than they are by struggling through densely packed content “above the fold.”
